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Top 10 things to track in a mobile application

With the introduction of events in Countly, now you have the opportunity to track and count literally anything that happens inside your application. This gives you insights and instant information at the pinpoints you define. Therefore, defining event actions should be treated carefully as they are fixed once, and until you send another application to Appstore/Google Play, they cannot be modified.

Given it nowadays takes several weeks for an app to get approved especially in Apple case, you need to define your event types carefully. Here we’re going to help you and list 10 items to track in a mobile application. 

  1. In-app purchases
  2. Level passing accomplishments
  3. Settings page entries
  4. Player scores with grouping
  5. Use of stores
  6. Levels not passed 
  7. Retries
  8. Exit points
  9. Video watching habits
  10. (Your custom event here)

Of course, this list is by no means complete - it should also be dynamic, i.e one event list in an application cannot be same as in another one, so each application should be investigated carefully about where to put event collectors.

As a bonus point - please have a look at our “Methods for Custom Events” document which will guide you through implementing your own custom events and collecting meaninful data, segmented with example variables like country and application version.

— Countly Team 

    • #tracking mobile
    • #user retention
    • #monitoring mobile user loyalty
    • #mobile monitoring
    • #mobile measurement
    • #mobile analytics
  • 8 months ago
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Woot! New, shiny Countly is ready to download

Hello Countee !

We are proud to announce that our open source, real-time mobile analytics platform Countly just got more awesome with custom event analytics. Now you can do cool things like:

  • Get instant in-app purchase status like number of purchases and total revenue
  • Understand which level is the hardest and which level helps users buy more virtual currencies
  • Track how long users are engaged with each section in your e-book, segmented with countries.

Curious? Download & install Countly from Sourceforge now. For a list of additional features, check this page.

KUDOS! Countly can handle 60 M+ daily events

We built Countly on high performance MongoDB + Nodejs infrastructure. This gives us more flexibility while handling both server and client side with Javascript. Our recent performance tests showed that a modest hardware equipped with Ubuntu Linux 12.04 can handle 700 requests per second - we even didn’t use any database sharding methodologies.

More documentation added

We’ve written lots of documents to our ever-improving knowledgebase, which is meant to be the hub of all Countly related information. Check the lately added Countly Users’ Guide, Countly Implementation and Configuration Scenarios and Translating Countly.

New features coming soon:

We are now working on:

  • Localization with 10+ languages
  • Export / import data support
  • Amazon AMI images for instant Countly experience

We welcome your feedback and questions regarding our new, wonderful update. If you haven’t done so, follow us on Twitter and Facebook to keep up with ever growing features.

Thanks for your continuing support towards making Countly the best mobile analytics application!

    • #mobile analytics
    • #mobile measurement
    • #mobile monitoring
  • 8 months ago
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Who’s using your own data?

There are companies with a business model which simply asks you give the right to use the data generated in mobile devices. This information is then analysed, utilized and sold to 3rd parties to generate revenues. While there are game development companies and developers with no obligations to this rule, we are concerned with your privacy and data flow.

In Countly HQ, one of our primary starting point was the protection of data collected from devices. We know that data analysis can lead to new products and innovations. Moreover, it can cut down costs and increase the loyalty of the customer, hence the income. Therefore we believe that you have the choice to choose between a privacy-friendly company and the others. 

In this sense, we are preparing and packaging not only the mobile SDK, but also our backend and middleware in open source, to make sure that you are not tied up to a 3rd party. This way, only you’ll be able to see your data and use it, analyse it, protect it and improve your product. In the future, we’ll be providing sample code to provide your customers a way to opt-out from data collection. 

For those interested, there’s a good discussion on Webpronews about private data on the net. Worth reading.

If you haven’t done so, follow us on Twitter now. Very interesting days ahead :)

    • #mobile analytics
    • #android
    • #ios
    • #application behaviour
    • #open source
    • #mobile measurement
  • 1 year ago
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Countly is an innovative, real-time mobile analytics application. It collects data from mobile phones, and visualizes this information to analyze mobile application usage and end-user behavior

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