On radar: Smart TV analytics
While developing Countly, we wanted to make sure that analytics should be fun and accessible by everyone. This is why we initially decided to open source our codebase and put a of effort on user interface design. Another small but unknown dedication towards making Countly was building a system for every types of analytics, from mobile to desktop, from Internet of Things to Smart TVs. I think we’ve come a long way to establish our dreams as we have seen several parties benefit from Countly in extraordinary ways.
Smart TV analytics is no exception to this scenario. If you are a smart TV builder, you do not particularly need a dedicated & costly solution (if there are any), and better benefit from a generic analytics platform that support custom events. In this case, you can collect, view and analyze metrics in a given time period, such as:
- Number of users, new users, unique users
- Number of total plays (video/audio)
- Total plays and play time
- Top-most played media
- Top categories
- Location specific analytics (countries, cities)
These performance metrics (Smart TV Intelligence or data collected from multi-screen devices) can all be viewed either on Countly main dashboard, or as a custom event. Countly Drill and Countly Funnel will also help during deep-analysing of collected data and drill-down on user events. This way, several questions starting with how’s and why’s can easily be answered.
Several countries have regulations on collecting user data, including children, and it can be very dangerous and regulatively prohibited to store personally identifiable information in a 3rd party company server. Countly Enterprise Edition is a perfect fit as it can be installed on-premise, prodiving higher security and privacy as user data gets collected. It simply sits on TV operator premises, preferably exchanging data with operator’s backend.
Using Countly Enterprise will also provide scalability for Smart TV analytics to operator as it will be possible to answer growing demands and increasing number of devices.