Over the last week, we analysed mobile applications we tracked in order to find some usage patterns. Collecting tens of millions of events from dozens of applications, we found out that a typical mobile application, if not properly marketed, will see demand from users for 5 days after launch. Number of downloads and active sessions drop considerably after first week.
Here’s a summary of our deductions after analysing our data:
- Average time spent on applications varies between 1.5 and 8 minutes.
- Users get bombarded with information about the new in the first 4 days of launch. Number of installations start to drop after day 5.
- There’s a small spike in usage in weekends. This is especially evident if the app is a game or joy app.
- Applications lose an average of 60% of their users immediately after 1 week if there are no marketing efforts associated with it. It takes an additional two months to lose 40% of the remaining.
Bottom line: All application stores are competitive environments, and just like it’s not easy to be seen in a crowd full of 600.000 people, your mobile application can easily get lost. Developers and agencies should make sure their apps get good media coverage, and in order to make it a reality, developers should be focusing on attention on a unique spin and innovation.
— Countly Team