On Yahoo’s acquisition of Flurry and data privacy
Yahoo has acquired Flurry for (reportedly) over USD 300M. With this buyout, Yahoo plans to go deeper into the mobile analytics and and acquisition domain, hoping to be a mobile-first company and compete with Facebook, Google and other companies having the most share from a multi-billion ad industry.
Flurry, at the cost of providing free analytics service, not only collects data about your application, but also combines this information and uses it. According to Flurry Terms of Service, Flurry owns and retains all right, title and interest in reports and all other results & data provided to you through their service.
While this may seem to be acceptable to most small companies and SMEs, many corporates, financial institutions, insurance companies do have strict regulations to keep their company data on-premise. This is not a coincidence - throughout the history of computing, we have seen many cases where companies illegally exploiting information gained through collecting data from customers.
This is where Countly stands out: It’s your data, your policy and your rules to use this data. We do not combine collected data with other customer information and share it with 3rd parties. We do not have mechanisms to share user IDs across applications or services. Countly, with its open infrastructure, is world’s first and most extensive open source enterprise mobile analytics platform.
We’ll witness many acquisitions in analytics space in upcoming months by giants, and data privacy will be more important than ever, especially for companies generating, collecting and storing personally identifiable information and private mobile data.