How Prime uses Countly
In this blogpost, we interviewed, Owen Imholte, from Prime. The company has an iPhone app that helps people instantly get their medical records from all their doctors. It’s targeted at the 130 million Americans who have been diagnosed with a chronic illness. Read on to learn how Prime uses Countly.
Q: How does Prime help people?
It’s helpful to them because they are often stuck carrying a thick binder full of details, scribbling lists on notepads, or struggling to remember all the details. In the US, the onus is on the patient to communicate all these details to their doctors, specialists, and family. The current system is enormously fragmented and challenging and Prime works hard to bring a bit of order to the chaos.
Q: You looked for the right analytics solution. Why did you choose Countly among all?
For any startup analytics are crucial in figuring out how people are using a product, and what needs to be improved. Since Prime is in the health space, one of the extra considerations is the huge level of regulatory compliance required. The fact that Countly is able to run in a self-hosted manner was what initially drew us in. We also adopted the rule to never send any Protected Health Information in the first place.
There are two reasons to take that approach. The first is to protect the privacy of people using Prime. Trust is paramount for any app that deals with personal medical details and our goal is to let people regain control over their data. Since analytics are typically general, more specific details would not add much value, therefore it wouldn’t be helpful to have the granular data in the first place. So that makes it an easy decision, but how do we make sure that none of the data leaks?
Q: Which Countly features attracted you most?
Countly’s lightweight and open source design, and understandable codebase makes it possible for us to verify that information is not being unintentionally sent, so we can get to the real point of reviewing the data to improve Prime.
To that end, we love the beautiful interface, easy integration, and ongoing feature additions of Countly. The recent addition of drills and funnels without even requiring a new custom events, or SDK is stellar.
We initially used custom events to track how somebody navigated the various flows within the application and which actions they took. We have made lots of changes in discoverability of various features that were otherwise hidden. Seeing the numbers informs us in the design of new features, for instance an upcoming enhancement will be visible from the home screen in addition to the hamburger menu.
Since joining the Sprint Mobile Health Accelerator power by Techstars in Kansas City (wow, that’s a mouthful) we have defined and started tracking our key performance indicators, or KPIs, as well.
Q: Are there any feature requests for us?
There are two - one would be for a built-in static-segmentation (which could be dynamically extended on a case-by-case basis) and a way to automatically extend view controllers so there wouldn’t be as much manual involvement in tracking which views appear in what order.
Prime looks forward to helping everyone get their medical records.